The switch to digital is increasing says the search marketing team.
A recent report seen by the Clickmate team shows that now over half of UK adults who access news content are doing so online, turning their backs on print media.
The year of 2013 will go down in the records as the first time that more adults chose to get their news from smartphones and tablets rather than newspapers. The figures show that 55% of adults use the internet to get their daily dose of the news.
Interestingly, sources continue to be much the same as before, including well known newspapers and broadcasters. Unsurprisingly, the BBC features heavily as a content provider via the internet.
The figure of 55% compares to just 20% in 2007.
Although this practice is most popular with the younger generation (over 70% of 25 to 35-year-olds access their news online), the older generations are not being outdone, with just shy of 50% of 55 to 64-year-olds using the internet.
The increasing popularity of internet capable advices, such as the Kindle, are encouraging the reliance on the internet as a news source.
The report said: “Social networking has been one of the major success stories of the internet age and its use continues to grow…But it is important to note that its use is not solely confined to the youngest age groups, with one in every two adults (50%) aged 45 to 54 now reporting that they partake in social networking.”
“Activities previously carried out on the high street, are now increasingly being carried out online…The internet [now] provides a popular alternative to many of the traditional ways of completing everyday tasks.”
The influence is likely to grow still further over the coming years.