The search marketing team is sad to see the continuing demise of the once great BlackBerry. Whereas Apple seems to design and manufacture devices for the cool people out there desperate for their products, BlackBerry is at the other end of the scale, about to see the end of the line.
Research in Motion (the Canadian company which owns BlackBerry) is thought to be up for sale and the latest news from the bunker is that up to 40% of their staff are about to get their marching orders. More…
As the search marketing team at clickmate, we love to see some honest comments out there on the market, so we read with interest a comment from publisher Richard Desmond about the ad buying power of WPP.
Desmond, whose Northern & Shell company owns Channel 5, the Daily Express, the Daily Star and OK! magazine was talking at a broadcasting conference and answering questions, and referred to Sir Martin Sorrell, the chief executive officer of WPP. More…
The Trinity Mirror, the publishing group which owns the Daily Mirror and Sunday Mirror titles, has been forced to admit to the London Stock Exchange that it was being investigated by the Metropolitan Police over phone hacking allegations says the search marketing team at clickmate.
The investigation centres on whether the newspaper group is criminally liable for a phone hacking conspiracy by previous employees (alleged). More…
Like any savvy digital marketing agency we have a fair sprinkling of iPhones around the office and not because it’s still the hottest gadget around, but because increasingly smartphones is where the digital media battle is being won, or lost.
So, says the search marketing team at clickmate, we watch the launch of any new iPhone with interest and we can’t help being a little concerned that the latest models, the 5S and 5C, have not gone down particularly well. More…
The search marketing team at clickmate are always on the lookout for digital editions of their favourite magazines, so we were delighted to see the launch of The Esquire Weekly App.
So many digital conversions/alternatives are a disappointment, so there will be many critical eyes on the digital version of this popular magazine. Not least, advertisers will be keeping a watchful eye on the numbers of users, the all-important measure of a platform’s reach and success. More…
Twitter has made its largest acquisition to date as it gobbles up a start-up for around $350 million in stock says the search marketing team at clickmate.
MoPub, which is a tool which allows mobile publishers to effectively manage their ad network, gives Twitter another channel when it comes to strengthening its advertising business on mobile platforms. More…
The growing social media platform Pinterest has taken on its first UK country manager says the search marketing team at clickmate.
In a move which is evidence of trying to grow its brand outside of the core US market, Sarah Bush has been hired to boost its presence. More…
Facebook is courting controversy again says the search marketing team at clickmate by letting advertisers use people’s profile pictures and information in their advertisements.
And there’s no compensation to the user. This is a reversal of their privacy rules which is likely to anger many users and some regulatory authorities. More…
Will the Sun cover up Page Three asks the search marketing team at Clickmate?
The UK’s most popular red-top is under intense pressure to cover up its Page Three girls. It comes not only from a number of active pressure groups, but also after the example of its Irish sister-mate who has dropped topless women from its pages. More…
The switch to digital is increasing says the search marketing team.
A recent report seen by the Clickmate team shows that now over half of UK adults who access news content are doing so online, turning their backs on print media.
The year of 2013 will go down in the records as the first time that more adults chose to get their news from smartphones and tablets rather than newspapers. The figures show that 55% of adults use the internet to get their daily dose of the news. More…